Empreendedorismo em pequenas cidades: um estudo sobre a realidade de microempresas na cidade de Pedro II

Abstract

Entrepreneurship is known for promoting economic development, job creation and innovation in order to boost local and regional development. In this sense, the research addressed the performance of entrepreneurial action in quieter regions, such as small cities. The municipality selected for the study was Pedro II, with a population of 37,894 inhabitants, located north of Piauí. The general objective of the study was to analyze the scenario of entrepreneurial activity of micro-enterprises in the perception of public opinion among the inhabitants of Pedro II. The theoretical basis of the study included topics regarding entrepreneurship, micro-enterprises and their relationship with entrepreneurial action. The methodology adopted is qualitative and quantitative in nature through a field study, using structured questionnaires. The locations chosen were local micro-enterprises and the target audience was a sample of the inhabitants of Pedro II. The research took place anonymously, in the form of a public opinion. The results achieved were satisfactory, as the research managed to identify that the degree of growth of micro-enterprises is regular, but on the other hand, some obstacles were detected such as the current economic scenario and high tax burden, positive points were also noted about micro-enterprises such as good relationship with customers and quality product/services. Therefore, entrepreneurship is essential for any city and it would be no different in Pedro II. Therefore, it can be concluded that local entrepreneurship has been behaving positively and that the current local scenario is optimistic.