Otimizando a exposição de produtos online: o desenvolvimento da ferramenta de catálogo digital easycart

Abstract

This final project presents the development and validation of the EasyCart web platform, a tool designed to simplify the creation and management of digital catalogs by small merchants. The main objective was to develop an easy-to-use solution for sellers with low digital literacy, addressing issues of disorganization and complexity in online sales processes. To achieve this, a Minimum Viable Product (MVP) was implemented using a modern tech stack, including Next.js, Tailwind CSS for the frontend, and integrations with the Cloudinary API for image management and Google Identity Services for authentication. The evaluation methodology consisted of an online form applied to 27 users, who performed representative tasks on the platform. The results showed high acceptance and effectiveness, with 100% of participants describing the interface positively and 85.2% considering the process of adding products "very fast and simple." The findings conclude that EasyCart fulfills its goal of being an intuitive and efficient tool, validating the design approach focused on simplicity to promote digital inclusion in commerce.