A importância da atuação do secretário executivo na gestão de eventos

Abstract

In a highly competitive market, it is extremely important that organizations use management capable of publicizing their brands or products, through the work of Secretaries, professionals equipped with management techniques, knowledge of ceremonial standards, protocol and tag. This research aims to analyze skills that can be highlighted in the role of the professional Secretary in the management of corporate events. Specific objectives include identifying the evolution of the Secretarial profession; identify the evolution of notions of events and observe how the Secretariat professional should act as an event manager; and highlight the skills which skills stood out most for this research. Regarding methodology, the research is based on bibliographical research through the analysis of theories regarding the importance of the Secretariat professional for the development of organizations. For this, 10 articles were taken into consideration, which were organized in a table demonstrating the type of study and objective. The results demonstrate that companies become stronger when they use events as a way of promoting their brand/products, through the role of a Secretarial professional in managing these events.