Moda lolita e seus sub estilos em Teresina-PI

Abstract

This article aims to analyze the perception of the Roriita Tea Party Community about Lolita Fashion and its substyles. To guide the research, the following question was proposed: How did Lolita Fashion and its substyles emerge in Teresina-PI? The question moved the research interest to the general objective of understanding Lolita Fashion and its substyles in Teresina from the community's perception. This objective unfolds in to: identifying the factors that contributed to the emergence of Lolita Fashion in Teresina; perceiving on which occasions Lolita Fashion is used; and classifying the substyles present in the Teresina lolita community. To seek to achieve the objectives, we propose a mixed methodological approach, divided into four stages: development of visual identity and profile for the community on Instagram; creation of explanatory posts about Lolita Fashion; interaction activities; analysis and presentation of data. Finally, it is clear the emergence of Lolita Fashion in Teresina-PI occurred, around the beginning of the 2000s, with the popularization of Japanese pop culture through events and with the predominance of the Sweet Lolita sub-style and currently with the expansion of the range of possibilities of the sub-styles.