A difusão da gastronomia coreana por meio dos doramas

Abstract

Dramas were one of the milestones and one of the diffusers of Korean gastronomy brought about by the “Korean wave”, currently these productions developed in South Korea and other Asian countries, found today on streaming media such as “Netflix”. They carry with them the country's own characteristics, such as gastronomy, something that is very noticeable in scenes and dramas focusing on local cuisine. This leads us to reflect on the importance of food for that population and the influence that food ends up having on viewers, since the vast majority become consumers of this food culture, initially in a visual way, but due to the arrival of the internet, it ended up facilitating the purchase of these food products, in online food stores, in addition to the search for physical establishments. This makes consumers of these productions feel closer to the country and culture in which these telenovelas are produced. This ends up giving more visibility and recognition to the country, as well as being a gateway to increased tourism in the countries and consequently an increase in jobs, the economy and the country's development. Therefore, dramas are not only a source of gastronomy, but also a gateway to other cultural elements in the country.