Desafios e estratégias das micros e pequenas empresas para se recuperar da crise da pandemia do covid-19

Abstract

The covid-19 pandemic had a negative impact on various sectors of life, especially on the economy of countries, as a result, micro and small companies suffered a lot. In this sense, the present study aimed to discuss the challenges of small companies in times of crisis and the strategies for their recovery. The methodology used was a bibliographic study, with a descriptive and exploratory approach. Through the results, it was possible to observe that the pandemic caused a great negative impact for micro and small companies. In this sense, it was observed how strategic innovation in marketing is and the variety of benefits that its application can enable in organizations, especially in times of crisis and economic instabilities. Regarding the strategies to get out of the crisis, it could be concluded that it is essential that companies carry out good planning, that they evaluate operations in detail and identify points where the pandemic affected the most. Monitoring the developments that the government's decisions on the pandemic caused in the company is especially important for small and micro-enterprises, and also thinking about an action plan for the future and ways to reduce negative impacts