Marketing digital: a importância das mídias sociais para o Microempreendedor Individual (MEI)

Abstract

In view of the growing participation of people connected in the digital environment, research is carried out on Digital Marketing: The importance of social media for the individual microentrepreneur, in order to verify whether the microentrepreneur of the city of Regeneration-PI use active form of social media to achieve greater engagement and customer acquisition. Therefore, through a qualitative and quantitative approach, a survey was carried out based on questions that portray the importance of social media, as well as the frequency of use of the same and the ones that stand out the most in terms of use by the microentrepreneur population from regenerense. For this, a bibliographical research was first carried out to better base the theme and refer to it, in addition to a field research that took place through the application of a questionnaire containing 15 questions that were applied to the microentrepreneur from regenerenses. With this, through this research it was possible to verify that the majority of microentrepreneur surveyed are regularly active on digital platforms making use of media with considerable constancy and this has been of fundamental importance for the growth and expansion of stores in the market