Análise da fluência em dados para implantação de soluções de Business Intelligence em pequenos negócios

Abstract

Regardless of size or level of activity, companies are increasingly taking advantage of the awareness of how their data is a valuable and powerful asset to become beneficiaries of Business Intelligence (BI). However, to effectively apply BI, several skills are necessary. Data Literacy is a new skill required from managers in this context. Such ability improves business management by collecting and analyzing raw data, data manipulation, and making dashboards that help decision-making. This article conducts exploratory research that, through a selfassessment, seeks to define the degree of Data Literacy in business managers' data and aspects related to data security and difficulties in implementing BI solutions in researched companies. The survey results showed that about 27% of participants are still doing their learning about data. However, the majority, around 73%, may have the capacity to carry out decision-making analysis. These results indicate a favorable environment for future interventions with the application of Business Intelligence techniques and tools in these companies