Empreendedorismo feminino: desafios e possibilidades de empreender no contexto pós-pandemia em Angical-PI

Abstract

Women’s entrepreneurship in the post-pandemic context has gained greater notoriety, given advances in guaranteeing female rights and the massive insertion of women in the business world in a position of leadership and creation of new companies. In this way, this article seeks to analyze the challenges and possibilities associated with female entrepreneurship in the face of the post-pandemic scenario in the municipality of Angical-PI. The methodology directs qualitative-descriptive research which was based on theoretical-bibliographic productions, covering the period from 2012 to 2022, as well as the application of semi-structured interviews carried out with 18 women entrepreneurs in the municipality. The results showed that among the challenges for female entrepreneurship in Angical-PI are the drop in face-to-face sales, the scarcity and increase in raw material prices and, on the other hand, evidenced the varied possibilities of reaching the consumer public through digital media