Contribuição do marketing digital no contexto do empreendedorismo feminino

Abstract

Female entrepreneurship is focused on promoting impacts on the country's economy, as well as worldwide, as this is a sector that grew after the pandemic, with the offer of home office opportunities and the use of Marketing digitally, women had greater opportunities to enter the job market, making them entrepreneurs. Therefore, the trajectory of this research seeks to understand the particularities of the trajectory female entrepreneurship and the adaptations of these segments. In this way, it is highlighted that the research has the general objective of understanding the importance of innovations in the advancement of the female figure in the entrepreneurial Market pandemic period.. Methodologically, this is a bibliographical, exploratory, descriptive and qualitative research since it involves analyzing the characteristics of real facts, carried out through the analysis of articles by theorists who defend the issue. The research results indicate that the contribution of the female figure to entrepreneurship is related to the provision of information that is associated with the search for new alternatives, which are associated with innovation and creativity, in addition to encouraging other women to discover entrepreneurship. . In this way, it is concluded that with the development of the research it was possible to obtain information that came to favor the constriction of information aimed at a new perception, mainly regarding what is consistent with female entrepreneurship in the country, since this is a segment that has been contributing with the local and global economy. On the other hand, it is concluded that it is a highly relevant tool used