A importância do desenvolvimento sustentável em empresas

Abstract

Sustainable development is the strategy that consists of meeting environmental, social and economic needs in a perennial way, from generation to generation. An important benefit of adopting sustainable actions in a company is having a competitive advantage, given that the market is increasingly demanding in relation to what organizations can and cannot do. To be responsible in relation to sustainable development, companies must adopt practices that minimize the environmental impact of their activities, promote social well-being and are economically viable. The methodology applied in this work is bibliographical research, based on books, magazine articles, periodicals, theses, among others. Its main objective was to understand how sustainability will become a business model; the other objectives were: to present the impacts on economic, industrial and commercial development; encourage sustainable practices in companies showing the extreme importance of the benefits that this attitude will bring to society as a whole; present the main trends in corporate sustainability. Sustainable management is one of the most important strategies to stand out in today's market. Teads (global media platform) revealed that climate change is at the top of the list of concerns for Brazilians. Nine out of ten respondents consider sustainability paramount in their routines. So much so that 87% are already trying to reduce water consumption, 76% control energy use, 68% reuse packaging and 67% usually separate garbage. This awareness calls a warning to companies: it is necessary more than ever to acquire responsibility to help the environment, but also to keep up with the mindset of consumers who are already adopting more ecological measures.