Gamificação como ferramenta de treinamento e desenvolvimento nas empresas brasileiras

Abstract

The use of games as a means of training and professional qualification is already a reality in several companies, as they can provide important conditions and a favorable environment for learning. The general objective of this study aims to analyze the main contributions of gamification in the training and development processes of employees in Brazilian companies in the literature. While the specific objectives seek to contextualize gamification and its application in companies; characterize the main studies selected between the years 2013 to 2024; present the main strategies and results in the use of gamification in companies in Brazil. The methodology used is the Integrative Literature Review (ILR) type, with a qualitative approach, carried out from January to June 2024, through virtual access to databases such as Google Scholar, Scientific Electronic Library Online (SciELO) and Scientific Periodicals Electronic Library (Spell), with 09 studies being selected at the end of the entire selection process. The main findings show that the use of gamification favors: Optimization of training time and employee productivity; Cuts in training costs; Greater ease of employee participation and coverage; Greater ease of learning; Increased productivity; Reduced turnover; Greater employee satisfaction and acceptance; Better professional evaluation; Innovation and technology; and Work engagement. It is concluded that gamification brings benefits to the training and development of employees in the companies studied, and these statements are corroborated by other studies and renowned authors in the area of technology and administration.