A jornada do empreendedor de e-commerce: desafios e estratégias

Abstract

Digital presence emerges as a crucial element in the evolution of the contemporary commercial scenario, becoming vital for business, from expanding the reach of the target audience to improving the customer experience. With the rise of technological innovations, ranging from digital payment systems to process automation and a solid online presence, retail is undergoing a significant transformation. Therefore, given the modern business scenario, marked by rapid technological evolution and changes in consumer behavior, there is a need to understand the vital importance for the growth and sustainability of online businesses. Therefore, throughout this article, we sought to address the dynamic atmosphere of e-commerce entrepreneurship, explore the challenges faced and the strategies employed by those who operate in this digital market and examine alternative sales channels and the most used marketplaces, in addition to identifying the main obstacles faced by online retailers and learning about the main procedures adopted by online businesses to boost their sales and promote their products, in addition to the tools most used in online promotions.