Análise das estratégias de liderança nas práticas de gestão de pessoas em um ambiente organizacional na série “Sorriso Real”

Abstract

Leadership strategies in people management practices have become a differential in building engaged, resilient, and productive teams within an increasingly dynamic and complex organizational environment. Leadership, in this context, plays a crucial role in harmony with people management, integrating corporate goals, professional development, and employee well-being. This study aims to analyze how the people management practices applied at the King Group are articulated with the leadership strategies presented in the organizational environment of the series “King the Land”. For this purpose, a qualitative methodological approach is employed, using screen ethnography, through which a systematic and diversified observation of scenes is conducted, with detailed records in a field notebook, based on the selection of key settings in the series under analysis. As a result, it was possible to identify that the leadership strategies in people management practices implemented by the leaders of the King Group, especially with a democratic style, with more emphasis on the protagonists, include the implementation of benefits management to enhance employee value, emotional intelligence, and motivation, which positively impact the organizational climate and productivity, consequently strengthening the company's brand on a global scale. In light of this, it is concluded that people management practices become more effective when aligned with democratic and corporate leadership strategies aimed at investing in human capital, highlighting the need for further research that deepens the understanding of their practical impacts and development into more effective management policies.