O planejamento estratégico como ferramenta para o aumento da competitividade em supermercados de pequeno e médio porte na cidade de Oeiras-Pi

Abstract

Strategic planning plays a fundamental role in the survival and growth of organizations in dynamic and competitive market environments. Given this scenario, this study aimed to analyze the influence of strategic planning on the competitiveness of small and medium-sized supermarkets located in the municipality of Oeiras-PI. To achieve this purpose, a descriptive study with a quantitative approach was conducted, operationalized through a field survey. Data collection occurred through the application of a structured questionnaire to a sample of ten respondents, including managers and employees of the local food retail sector. The empirical results revealed that the participants possess a satisfactory knowledge of their business reality and widely recognize the value of planning as a tool capable of qualifying the decision-making process, optimizing internal flows, and protecting commercial positioning against the competition. Furthermore, it was found that most establishments adopt essential strategic practices, such as goal setting, the diagnosis of internal strengths and weaknesses (SWOT Matrix), external environment monitoring, and the correction of managerial courses when facing unsatisfactory results. However, the data also signaled heterogeneity in the level of administrative maturity, suggesting the need to expand the formalization and continuity of these practices in some companies to mitigate empirism in management. It is concluded that strategic planning acts as a decisive competitive advantage and a structural compass for the surveyed supermarkets, being an indispensable element for sustainability and operational efficiency in regional food retail