A inveja como fator influenciador no comportamento inovador de estudantes de administração

Abstract

This research evaluates the influence of envy on the predisposition to innovative behavior in Administration students. The specific objectives listed in the research were: identifying the influence of envy on negative behaviors such as ostracism; analyze the impact of envy on negative behaviors such as negative word of mouth; Examine how negative behaviors such as negative word of mouth and ostracism act as mediators in the relationship between envy and the innovative behavior. To this end, descriptive statistics and Structural Equation Modeling were used, with estimation by Partial Least Squares (PLS-SEM). The results suggest that negative word of mouth increases ostracism on the part of business students who, in turn, may avoid interaction with their peers, increasing social distancing and the marginalization of these individuals in the academic environment. The results also indicate that envy causes students to speak badly of their colleagues and that, when combined with ostracism and negative word of mouth, this leads to a reduction in innovative behavior.