Estudo do perfil dos consumidores de mel do município de Teresina-PI

Abstract

The objective of this research is to evaluate how resources for honey consumption in the city of Teresina-PI through the influence of sex, age and socioeconomic conditions, as well as to characterize the behavior of consumers in relation to use, form of consumption and basic knowledge in in relation to the contribution to future designs of marketing strategies to increase or consume consumers highlighted in their use as food and their health benefits. A survey was carried out in the city of Teresina-Piauí in supermarkets and pharmacies distributed in four geographically distinct regions: central-north, south, east and southeast. Data collection was performed through the application of the checklist prepared for 150 people, addressed throughout the period, from September to November 2019. The data were recorded with basic descriptive statistics using average absolute values. and usage, followed by the elaboration of graphs and tables. It was found that no municipality in Teresina-PI, or honey consumption, does not suffer great influence from the gender, age or socioeconomic status of the possible interviewees, but it is negatively impacted by the low risk of consumption of this food, mainly due to the lack of knowledge of energy, nutritional and functional potential that bee honey has. The state of Piauí has prominence in the production of national honey and therefore, educational measures, marketing, public policies to encourage consumption are necessary. rolding of fairs, events, participation of universities, private initiative, government, consumption of joint actions to encourage the consumption of this natural food abundant in the state and with great nutritional and functional potential for our organism.