O papel do Big Data para a gestão estratégica: o caso Netflix

Abstract

This paper addresses the power of data in the Digital Age and the role of Big Data in Netflix's Strategic Management. The study aims to investigate how the use of data and this technology help managers in decision-making, as well as to analyze the ability of companies to gain competitive advantage. This research is qualitative, exploratory and documentary, based on information from the streaming service's official website, magazines and websites specialized in Technology, Economy, Finance and Business. The company uses the tool to manage user information and profiles to customize the service, understand customers, anticipate trends, personalize the user experience, improve operations, innovate and improve services. Big Data insights result in more efficient decision-making with an accurate view of the market and its trends, keeping Netflix ahead of the competition. In conclusion, Big Data is an advantage for company management, allowing it to understand customer tastes and preferences for more assertive decisions in real time and to have insights to identify market opportunities and improvements to be a leader and a success story in the streaming sector.