GESTMARC: Sistema informatizado para otimização da gestão em marcenarias

Abstract

This study aims to analyze the challenges of management in carpentry workshops, focusing on process organization, customer relationship management, and operational efficiency. It is observed that many carpentry businesses face difficulties related to information control, customer communication, and activity planning, which directly impact productivity and the quality of services provided. In this context, the importance of using Customer Relationship Management (CRM) systems as a management support tool is highlighted, enabling better control of interactions, data organization, and improved customer service. The methodology adopted is based on bibliographic research, with analysis of authors in the fields of administration and information systems. As a result, it is expected to demonstrate that the adoption of technological solutions can significantly contribute to the professionalization of management in carpentry workshops, promoting greater competitiveness and sustainability in the market.