Liderança feminina de alta performance: características, importância e desafios no mundo corporativo

Abstract

The present study aims to identify the characteristics and leadership styles of women who occupy leadership positions in private companies in the city of Floriano - PI. The methodology used was based on descriptive field research, with a qualitative approach, using a semi-structured interview adapted from Silva and Assis (2023). The sample was made up of six women who hold leadership positions and work in fashion segment companies. The data was processed using content analysis by Bardin (2016). The results of this study show that women have their own characteristics when it comes to leading, such as determination, strategic thinking, sensitivity, team spirit, motivation, responsibility, emotional balance, flexibility, self-confidence, communication, creativity, resilience, determination, adaptability and self confidence. Furthermore, it was observed that the main challenge faced by leaders is related to prejudice, devaluation and discrimination, such as the issue of machismo. The research is relevant and may stimulate the reader's critical reflection based on the reality experienced by women leaders. Topics related to female leadership are on the rise and have become, every day, a current issue, which brings, in addition to diversity, a break in paradigms and a desirable renewal in the business world.