Análise do perfil de compra e consumo da farinha de mandioca (Manihot esculenta Crantz)

Abstract

Cassava flour is largely produced by small producers, and due to artisanal production there is a lack of standardization in the market, which makes it difficult for consumers to find a product that meets their expectations. Because of this, the objective of the work was to analyze the purchase and consumption profile of cassava flour. The research was carried out through a questionnaire published on social networks so that consumers of cassava flour from Piauí could answer questions related to socioeconomic, consumption, purchase and quality aspects. It was possible to find an audience with diverse socioeconomic conditions, aged between 18 and 30 years, predominantly female and with the majority attending or already graduated in higher education, with weekly consumption and preference for ready-made cassava flour, purchased in supermarkets. In addition, the interviewees pointed out some parameters, such as average grain size and color of white cassava flour, as being of important relevance in the purchase decision, and they would even pay a higher price for quality flour, that is, that meet the Standard of Identity and Quality (PIQ) according to legislation. From the results it was possible to know the profile of consumers and meet their expectations, boosting the production chain of cassava flour.