Utilização da logística como vantagem competitiva: um estudo de caso nas varejistas Amazon e Mercado Livre

Abstract

The management of corporate logistics has become increasingly crucial for Brazilian companies, particularly in the context of e-commerce, speed and efficiency in delivery are essential to achieve profitability. The search for cost reduction, efficiency and improvement in quality is no longer exclusive to companies, because in addition to the difficulties faced by the logistics system, there is also fierce competition and customer satisfaction. So innovation in logistical methods is a factor to be worked on by them with great emphasis to stand out from the rest. This study approaches the logistics sector of the retailers Amazon and Mercado-Livre, with the objective of identifying the logistical mechanisms used to obtain competitive advantage, highlighting the regional concentration of businesses and assessing consumer satisfaction. Qualitative and quantitative research is ideal for analyzing information in a cohesive way, in order to facilitate understanding and being relevant for future research, who can use this article as a basis. The data obtained exposed the different ways that companies seek to meet the objectives, not only satisfying them, but also the partners and their customers