Marketing digital: um estudo sobre a utilização da rede social Instagram por micro empreendedores

Abstract

The internet and social networks are increasingly present in everyday life, proving useful in communication between companies and the public, and also a tool for the entrepreneur who seeks to adapt to market contingencies. In this context, the research aimed to analyze the applicability of digital marketing by small entrepreneurs in the city of Água Branca, Piauí. The methodology used in this work was descriptive research with a qualitative approach, collecting data through a structured interview. The results allowed us to answer the problem question of this work "How do small entrepreneurs use digital marketing tools as a strategy to boost sales in the city of Água Branca/PI? Coming to the conclusion that even in a limited way, entrepreneurs do not use their full potential social network, proving that the use of this social network is satisfactory for entrepreneurs