Moda plus size: sob o ponto de vista masculino

Abstract

The North American expression plus size means “big size” in free translation to Portuguese. Despite the difficulty of the increase in stores specialized in fashion plus size for this audience, entrepreneurs and designers need to be concerned with this niche market. Yes, the number of overweight people has increased in the last times. Faced with such a problem, the following question was asked: How do plus size fashion men, evaluate and describe their experience in the fashion market fashion and what is the positioning of this market in relation to this segment? That The objective of this work is to analyze the difficulties of plus size consumers men, when they acquire garments in the fashion market in Teresina/Piauí/Brazil. This article does not question the problem of obesity, but the function of designers in meeting the desires that this public has and its existence in the fashion market. There were visits to department stores and boutiques male, in order to find out if they had sectors destined for this plus size audience. Seven overweight men were interviewed and the results of this research, point to the dissatisfaction of these customers, when they go out to buy clothing and accessories