A influência do Design de ui e ux na criação de websites: Estratégias para uma experiência apelativa e interativa

Abstract

This work aims to deepen the understanding of the influence of User Experience (UX) and User Interface (UI) design in the creation of websites, with the goal of This research aims to deepen the understanding of the influence of User Experience (UX) and User Interface (UI) design on website creation, with the goal of developing effective strategies that provide an appealing and interactive experience for users. The fundamental principles of UX and UI will be addressed, emphasizing the importance of these elements in the design of successful websites. Through these methods, it will be possible to evaluate the effectiveness of the proposed design strategies, identifying areas for improvement and necessary adjustments. In short, the final objective of this literature review is to obtain an in-depth and practical understanding of UX and UI design in website creation and to propose a metamodel that students of the IFPI Picos Campus of the Technology Course in Systems Analysis and Development can use in the disciplines as needed. It is expected that the information and insights obtained will contribute to the development of more attractive, interactive, and user-friendly websites.