Aspectos identitários da cultura regional: lendas piauienses na moda urbana contemporânea em Teresina

Abstract

In this article, we present the results of research conducted at the HigherEducation Course in Fashion Design Technology at the Federal Institute of Education, Science, and Technology of Piauí, Teresina South Zone campus, aiming to identify the presence of aspects of regional culture in the fashion market in Teresina, involving legends from the folklore of Piauí, for the proposition of a fashion collection to a contemporary urban audience in Teresina. Through the knowledge and analysis of the narratives of Piauí legends, we aim to bringvisibility to popular imaginationwhilesimultaneouslyincorporatingintoattiretimelesshybridizedurbanaspects. We inquire: What identity factors of Teresina's regional culture can generate proposals for urban fashion based on Piauí legends? One of the motivations that drove us to conduct this research was the contribution to addressing this aspect of knowledge in Fashion, considering that the theme is seldom utilized in fashion or highlighted in other artistic areas such as audiovisuals, costumes, and allegories for performances. Our methodology employed qualitative, with collection of bibliographic and electronic data, bibliographic review on cultural aspects of representation of Piauí legends, and semi-structured interviews with cultural producers and fashion producers from Teresina. We conclude with data analysis through content analysis and with a virtual editorial of collection designs.