As listras na coleção prada primavera/verão 2011: um olhar sob o ponto de vista dos novos fundamentos do design

Abstract

This study examines the application of design principles to striped patterns in fashion design, exploring the visual elements such as point, line, shape, color, and texture are utilized to create perceptual and aesthetic effects in clothing. The qualitative, exploratory, and descriptive research was based on a literature review and an analysis of Prada’s Spring/Summer 2011 collection. Stripes, as a visual element, have significant potential to manipulate the perception of form, space, and movement on the human body. Aspects such as stripe orientation, width, and spacing, as well as their interaction with the body and garment design, were analyzed. The study concludes that the strategic application of stripes, adhering to principles such as balance, rhythm, hierarchy, and modularity, can enhance the visual and aesthetic impact in fashion design, fostering creative and functional innovations.