Análise do nível de inovação das indústrias de alimentos do município de Oeiras-Piauí

Abstract

The study measured the innovation radar in 4 food industries in Oeiras Piauí, evaluating them in each of the 13 dimensions (offer, platform, brand, customers, solutions, relationships, adding value, processes, organization, supply chain, presence, network and innovative environment). The research adopted a quantitative approach to assess the degree of innovation in the industries with an exploratory and descriptive focus. Data was collected through questionnaires applied to managers of local industries, using SEBRAE's diagnostic tool. The sample included four companies in the food sector, classified according to their degree of innovation into three categories: systematic innovators, occasional innovators and little or no innovators. The data analysis, carried out using Excel, used graphs and tables to present the results. The municipality of Oeiras, with an agricultural economy and a strong historical tradition, has a significant industrial sector in the manufacture of food products. The research highlights that innovation in these industries is essential to increase competitiveness, improve management and boost the region's economic and social development.