Uma análise de empresas do nordeste através dos ativos marcas e patentes

Abstract

Innovation and technological development are crucial elements for increasing productivity. Understanding which elements collaborate and/or harm companies' innovative process has become essential today, as the creation and dissemination of new technologies generate competitive advantages in organizations. Trademarks and Patents are types of intangible assets that guarantee legal protection of human inventions so that the inventor and/or holder can benefit financially and morally from their work. The general objective of the study is to understand whether the filing of trademarks and patents influences the performance of industrial companies present in the Brazilian Northeast. The work is exploratory and descriptive in nature, with a quantitative approach. A sampling of the research corresponds to manufacturing industries located in the Northeast region of Brazil. The financial data was collected on the B3 platform and the data related to the number of patent and trademark deposits were taken from the National Institute of Intellectual Property (INPI). They were then analyzed using Stata® 14.2 software. The results indicate that patents have a significant and positive influence on Return on Equity (ROE)