Turismo e empreendedorismo em Amarante-PI: impactos culturais e econômicos

Abstract

This paper addresses tourism and entrepreneurship as complementary strategies for the economic and social development of the municipality of Amarante, Piauí. Its starting point is the need to understand how local initiatives have transformed cultural and historical heritage into assets that strengthen the economy and enhance collective identity. The study aims to investigate the interconnection between tourism and entrepreneurship, map public and private initiatives focused on the sector, identify the economic and social impacts of projects, analyze the relationship between local culture and entrepreneurial practices, and propose guidelines that contribute to sustainable development. The methodology adopted was qualitative consisting of a literature review, document analysis, field observations, and interviews with entrepreneurs, managers, and residents, allowing for greater depth and validation of the information. The results demonstrate an increase in visitor flow, strengthening of traditional communities, increased income for entrepreneurs, and the inclusion of the city in regional cultural itineraries. It was also found that entrepreneurial management has stimulated innovation and cultural appreciation. It is concluded that the integration between tourism and entrepreneurship constitutes a viable path for the sustainable growth of Amarante, as long as it is supported by consistent public policies and the continuous appreciation of the region's historical and cultural assets.