Turismo de base comunitária como ferramenta para o desenvolvimento local sustentável em José de Freitas, Piauí

Abstract

This research analyzes Community-Based Tourism (CBT) as a driving instrument for sustainable local development in the municipality of José de Freitas, Piauí. The study aims to diagnose regional tourism potential to develop an informative primer that supports the strengthening of local CBT initiatives. Specifically, it seeks to map existing activities, describe potentials and challenges, and suggest practical recommendations for consolidating the community model in the territory. The investigation adopts a qualitative and descriptive approach of an applied nature, based on bibliographic and field research. As a sampling technique, the study utilizes the "snowball sampling" method to identify key informants and host communities, conducting semi-structured interviews with public managers and local leaders, in addition to field journals. Data processing was performed through Bardin’s content analysis (1977) with the aid of ATLAS.ti software, while spatial information was processed using QGIS software for the creation of thematic maps regarding the physical and human environments. The diagnosis identifies six locations with significant potential for CBT, encompassing organized associations, historical heritage, and natural attractions. The SWOT analysis reveals significant internal strengths linked to associativism but points out structural weaknesses and lack of institutional support as obstacles to development. The work resulted in the creation of a digital primer that integrates useful concepts and tools to promote the autonomy of communities in José de Freitas regarding their tourism initiatives. It concludes that CBT represents a viable strategy for cultural appreciation and environmental conservation, provided there is effective collective engagement and the overcoming of basic infrastructure deficiencies in the municipality.