LISE: análise de concorrentes automatizada

Abstract

Nowadays, anyone with an initial idea can become an entrepreneur. Experts advise entrepreneurs to plan the idea before applying it to the market. Being one of the steps in the business plan, competitor analysis helps the entrepreneur devise strategies to take advantage of the market. However, the manual process of analyzing competitors is time-consuming and tiresome, and can discourage the entrepreneur to perform this step. To minimize this problem there are two types of computational tools that the entrepreneur can use: research tools with automatic analysis and research tools with wide vision in the market. In the first type requires the participation of several people involved with competitors to respond to questionnaires. For example, the Survio, Google Forms and SurveyMonkey tools. The second type collects data from the Internet taking a broad view of the market to perform automatic analysis such as Alexa, Open Site Explorer and SemRush. In the latter case, there is a problem for local entrepreneurs, because the ideal is to analyze their vicinity. This paper presents as a solution the Lise, a system developed to automate the process of competitors analysis, in the form of a web platform, using Google Maps to collect data of the competitors of the locality that the entrepreneur wants to develop his company. As an expected contribution, this paper intends that Lise helps entrepreneurs analyze their competitors quickly and easily.