Hoopi: uma análise fundamentada nos princípios da Teoria da Gestalt

Abstract

This study addresses the aesthetic evaluation of digital interfaces in the context of regional urban mobility platforms. The main objective is to analyze the visual organization of the Hoopi platform based on the principles of Gestalt theory, in order to propose guidelines for improving the platform. The methodology is characterized as qualitative, applied, and exploratory research, designed as a case study. Data collection was conducted through exploration of the platform and the administration of a structured questionnaire, based on the Visual Form Reading System, with a purposive sample of three interface design experts. The results showed that the platform has a solid aesthetic-functional foundation, standing out positively in terms of continuity, proximity, similarity, good form, and regularity. However, isolated instances of visual noise and deviations from standardization were identified in the principles of unity, order, balance, proportion, and contrast. It is concluded that the interfaces are intuitive but require structural adjustments. The study demonstrates the effectiveness of Gestalt Theory as a diagnostic tool for optimizing visual clarity and the user experience in technological solution.