Desafios e soluções na implementação de um programa de compliance em concessionárias de motocicleta: lições da Cajueiro Motos

Abstract

The constant transformations in the corporate environment, associated with the increase in legal and ethical requirements, have encouraged companies to adopt compliance and integrity practices. In this context, the present study analyzes thechallenges and solutions involved in implementing a compliance program in motorcycle dealerships, having as its object of study the company Cajueiro Motos, located in Água Branca, Piauí, Brazil. The general objective is to analyze how the implementation of a compliance program can contribute to improving organizational processes in private sector companies, strengthening internal relationships among employees and consolidating the institutional image before the market. Methodologically, this is an applied research study with a qualitative approach and an exploratory, descriptive, and explanatory character, based on bibliographic research and a case study, with the application of a structured questionnaire to the company’s employees. The results show that, although Cajueiro Motos presents important advances, such as leadership commitment and employees perceived security when reporting irregularities, the application of compliance still occurs unevenly among sectors, demonstrating that its implementation remains partial. It is concluded that compliance contributes to strengthening internal relationships and the institutional image, if training programs are standardized across all sectors. As a contribution, the study presents a little-explored approach regarding the application of compliance in small and medium-sized dealerships outside major urban centers, serving as an academic reference and practical support for the management of the analyzed company, in addition to encouraging further research on the subject, promoting better governance practices within organizations through continuous improvement initiatives.