Plataforma de marketplace para o mercado de beleza

Abstract

According to a study of beauty segment made by SEBRAE in 2016, beauty venues began to worry about the stagnant customer base, the performance of the professionals hired and with its working hours not being filled, rebutting with discounts between Monday and Thursday, exclusive social networking promotions (with friend referral practices and sweepstakes), advertisements in radios, flyers or banners. There is still the internal side, time management is done with pen and paper, the current systems for this are not intuitive and little is known about the behavior of professionals or whether they are performing the services as they should. Although the beauty market has grown in recent years, it does not mean that the salons, SPAs and barber shops have followed this growth in the user base as these have started to look for digital solutions to solve their daily problems such as transportation, lodging and even food. To solve the problem on both sides, online scheduling platforms such as Treatwell in Europe, and Vaniday, which operated in the Southeast of the country until September 2017, have emerged, but without options that are friendly to smaller venues, since they charge percentages of up to 20% based on the values of the services offered. Besides the financial factor, there is the difficulty in acceptance by the beauty centers, which for the most part prefer to continue as it is. This led to the idea of providing such service to the Northeast, starting in Teresina, Piauí, which will try to assist in the communication of the beauty center with its clients’, in addition to the relationship with its team of professionals. This work will present a platform which manages time, clients and professionals in beauty venues as a solution to the problems in these areas, built from a study conducted by interviews with clients, visits in establishments, questionnaires and analysis of a value proposition.